Team pen name of our partnerships lead, who works on affiliate deal structures, CPA and RevShare terms, and payouts across the network.
Lena Marsh is the byline our partnerships lead writes under. The role covers agreeing affiliate deals with operators, structuring CPA, RevShare and hybrid terms, and handling payouts across the iGaming Gods network.
Articles under this byline explain how affiliate deals actually work: what the terms mean, where the fine print matters, and how to compare offers. When they cite our own network's numbers, those figures are anonymised, aggregated across several partner deals and labelled with their sample and period.
Like every byline on this site, this is a team pen name rather than a personal profile. Our editorial policy explains how articles are produced, checked and corrected.
Lena Marsh is a pen name, not a personal profile: it identifies the team role behind an article rather than an individual. We do not list credentials, employers or years of experience for our bylines. How articles are researched, drafted, checked and corrected is set out in our editorial policy.
CPA, RevShare or Hybrid? A plain-English guide to iGaming affiliate deals — how each one pays, and the fine print (negative carryover, time caps) that quietly eats your earnings.
A beginner-friendly guide to how casino affiliates get paid — tracking links, FTDs, deal types, payout methods and cadence — and the traps between a click and your money.
Negative carryover is the RevShare clause that quietly zeroes out affiliate earnings after a player wins. Here is how it works, a worked example, and how to avoid it.
NGR — Net Gaming Revenue — is the number your RevShare percentage is applied to. Here is how it is calculated, what gets deducted, and why the definition matters more than the percentage.
The checklist for choosing an iGaming affiliate network — deal terms, tracking, payouts and red flags — so you partner with one that actually pays, not just one with a big headline number.