Team pen name of our media-buying lead, who works on traffic sources, player acquisition for operators, Telegram channels and GEO strategy.
Theo Reyes is the byline our media-buying and traffic lead writes under. The role covers how traffic is sourced and routed across the network: channels, GEOs, Telegram communities and acquisition for operators.
Articles under this byline cover traffic channels, player acquisition economics and market-by-market considerations for affiliates and operators. They stay on the business side: no player-facing content, no casino promotions.
Like every byline on this site, this is a team pen name rather than a personal profile. Our editorial policy explains how articles are produced, checked and corrected.
Theo Reyes is a pen name, not a personal profile: it identifies the team role behind an article rather than an individual. We do not list credentials, employers or years of experience for our bylines. How articles are researched, drafted, checked and corrected is set out in our editorial policy.